Ella Moore

Duke and UNC Graduates’ Trybl Aims to Engineer ‘Social Automation’

July 16, 2026 Ella Moore

Recent Duke University graduate Hakeem Shitta-Bey believes that generating new and beneficial connections comes with too great an energy cost for college students. He specifically describes “coffee chatting”—a way for […]

Durham’s Jeani Helps People of All Exercise Levels Prevent Injury

May 21, 2026 Ella Moore

Founded and built by athletes, Durham’s Jeani aims to fill a gap in accessible performance technology for people of all exercise levels, according to Co-Founder Ewan Bradley. While other wearable […]

Greensboro’s Challenging Forces Looks to Bring Ecosystems Into The Office

May 7, 2026 Ella Moore

Greensboro’s David Phillips founded Challenging Forces in a bid to create an entirely new kind of infrastructure: a real, functional plant-filled ecosystem that not only fits well in office buildings, […]

Durham’s DayOf Aims to Transform the Conference Experience

April 2, 2026 Ella Moore

DayOf Co-Founder Marc Eder describes himself as a “decently outgoing person,” but not one to be overly social when attending a conference event with thousands of other strangers. He expects […]