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HomeAuthorsMichael Melton

Articles by Michael Melton

About Michael Melton
Michael is a 2025 UNC-CH graduate who majored in Psychology and Environmental Studies. He loves trying new restaurants and cafes, going hiking, snowboarding, and going on long road trips to seemingly random states. You can also find his work in the Daily Tar Heel, where he is an editor on the Lifestyle desk.
Website
Charlotte

Charlotte Startup Aims to Cut Recycling Waste With the Topper Stopper™

April 8, 2026 Michael Melton
With its innovative flagship product, dubbed the Topper Stopper™, Charlotte startup Genesis 1 Technologies is changing the landscape of how we recycle—and, perhaps, how we think about waste altogether. By […]
Triangle

Durham’s Serv Technologies Brings Personalization to the Drive-Thru

March 26, 2026 Michael Melton
Duke student Jasper Svenson started exploring AI agents in the fall of 2025, focusing primarily on their real-world business applications. And with a background in restaurant-focused investment banking—as well as […]
Wilmington

Wilmington’s Phrayz Saves Marketers Time With Industry Intelligence Tools

March 25, 2026 Michael Melton
(Photo by Madeline Gray) Wilmington entrepreneur Jack Fleming is known to much of the North Carolina startup ecosystem—as the Founder of Socialry Marketing, as one of the driving forces behind […]
Triangle

Durham’s Rewarded Interest Puts Consumers in Control of Their Data

February 26, 2026 Michael Melton
Durham-based startup Rewarded Interest is aiming to change how consumers engage with third-party tracking pop-ups in their browsers. The startup is tackling the problem through its flagship Chrome extension (also […]
Triangle

San Francisco’s Fractional AI Launches Health-Focused Division in The Triangle

February 13, 2026 Michael Melton
In late January, Fractional AI Health, an enterprise division of Fractional AI, officially launched in the Triangle. Led by General Manager Kyle Bryant and Engineering Leader Rebecca Bilbro, the division […]
Triangle

Durham’s “Founder Readiness Institute” Innovates Through People Analytics

January 27, 2026 Michael Melton
After years working across environmental think tanks, impact investing, and private markets, Logan Yonavjak kept coming to the same realization: Promising companies or company branches weren’t failing because of weak […]
Triangle

How Chapel Hill’s Complete Breakfast Drives e-Commerce Growth

January 13, 2026 Michael Melton
 In 2018, Andy Ives and Cayley Pater launched Made Trade, an online marketplace for sustainable goods. Ives was an advertising specialist, while Pater had spent her career in both market […]
Elsewhere

Winston-Salem’s STEMZ Builds Tech-Enabled Flower Markets

January 6, 2026 Michael Melton
In 2018, having spent her career in floral design, Amy Dunlap was ready for a change. She began considering a move into flower farming but quickly realized there was no […]
Triangle

Durham’s Majentics Guides Businesses Through An AI-Powered Internet

December 17, 2025 Michael Melton
Durham-based startup Majentics is building tools for an internet increasingly shaped by artificial intelligence. Its platform helps businesses transition from traditional Search Engine Optimization (SEO) to AI Engine Optimization (AEO), […]
Wilmington

How Wilmington’s APPROVE is Revolutionizing Equipment Financing

December 3, 2025 Michael Melton
Robert Preville has been in the equipment marketplace space for decades. Early in his career, he helped start an online marketplace for manufacturing services that was eventually bought and expanded […]

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