Articles by Frank Pollock

About Frank Pollock

For more than 20 years Frank has worked at the intersection of marketing, innovation and technology. He honed his craft at Disney/ABC, Frito-Lay, General Mills and Colgate-Palmolive before founding The Pioneer Group, where he works with high-growth companies to develop marketing strategies, deploy marketing technology stacks and drive results.

Marketing 101: Joe Chernov, CMO, Pendo

July 7, 2020 Frank Pollock

Marketing 101 is back! I’ve been working on a special interview and I was finally able to sit down (virtually) with Joe Chernov, who is the new CMO at Pendo. Before joining Pendo he was […]

Marketing 101: Stephanie Ross, Director of Marketing, Teamworks

August 8, 2019 Frank Pollock

For this edition of Marketing 101 I sat down with Stephanie Ross, Director of Marketing at Durham’s Teamworks, a collaboration platform for college and professional sports teams and leagues. She began her education as an […]

Marketing 101: Molly McKinley, Intentionaliteas

May 21, 2019 Frank Pollock

For this edition of Marketing 101 I sat down with Molly McKinley. Before serving as the VP of Marketing at First she was the VP of Marketing at Adwerx. I spoke with her on her […]

Marketing 101: Dave Marcello, VP of Marketing, ReverbNation

February 5, 2019 Frank Pollock

[Editor’s Note: This is a new series of marketing-focused Q&A’s with Triangle tech leaders by Frank Pollock. Frank is the President of The Pioneer Group, a marketing consultancy, who had previous senior marketing roles with […]