On a job site, there are endless recipes for potential disasters: injuries, property damage, environmental accidents, security breaches, and so much more. While these incidents must be properly recorded, they often aren’t—which could cause contractors to get billed thousands of dollars months later, for damages that may not have even been their fault.
To avoid this lag in accuracy and communication when reporting worksite incidents, Cary-based incidentli is a data-recording platform for real-time incident reporting.
Co-Founder and CEO Adee Feinstein said that in order for workplace incidents to be reported, they must first be recorded, which is the gap in the market that incidentli is trying to fill.
“Our focus is on empowering the people in the field to be able to record, report and collect information easily, intuitively, and very fast,” Feinstein said.
With incidentli, Feinstein is working on his seventh startup, two of which have successfully exited. His core team also includes Co-Founder and Chief Marketing Officer Jim Messina and director of software development Lyman Johnson.
Through the cloud-based platform, which can be run via the app or on the web, employers can document any of five types of incidents: injuries, damages, safety, security and conduct.
They will then select the employee affected, the location the incident occurred and other identifying information, such as the body part injured and if medical attention was needed. Employers can also upload statements, including photos and videos, to document the incident.
The summary report is uploaded to the cloud, where it can be submitted to insurers, HR departments, safety officers or other referral sources.
Feinstein said it is fascinating to look at the data and see how often workplace incidents occur, such as work vehicles hitting mailboxes or cats biting employees at adoption centers. Feinstein said recording this data is also important to work toward preventative measures to reduce the frequency that they occur.
Besides selling to private employers, incidentli’s customer base also includes local municipalities. Feinstein said about 20% of incidentli’s customers are government and 80% is private industry.
In July 2022, Orange County started using incidentli, and recorded its first injury in the waste management department by mid-July. The time between recording the incident and submitting it to their insurance was 58 minutes, Feinstein said. Previously, that process would have taken two to three weeks.
Franklin County (NC) Schools subscribes to incidentli, and they use the app to record employee injuries in the 16 schools across the school district. Other North Carolina government customers include the towns of Zebulon and Kannapolis.
Feinstein said the most unique attribute of incidentli is that the product is industry-neutral, lending itself to a variety of industries from electrical contracting to manufacturing. Especially in local government with an array of departments, incidentli can service all types of workplaces.
“Everybody fits in, in this incident-reporting environment,” Feinstein said. “That’s a huge advantage to people sitting in HR and in risk management and safety because regardless of where the data is collected from, it’s presented to them in a standardized manner.
Employers pay an annual subscription to access incidentli’s services. Because all data is documented on the app and uploaded to the cloud, companies don’t need to have any sort of IT services on premises.
Feinstein presented at CED’s Venture Connect summit in March, and he said he felt that the market of “blue-collar software” is largely untapped.
“There’s a blue ocean full of opportunity for this type of application,” he said.
