In this week’s episode of Exit Stories—sponsored by Robinson Bradshaw—host Kevin Mosley is joined by Mark Self, the former CEO of Raleigh-based Entigral Systems before it was acquired by Asset Vue earlier this year. [Self was also a Friday Nooner guest in January.]
Founded in 2003, Entigral is an asset-tracking software provider for blue-chip manufacturers, including clients like Chrysler, Daimler Trucks and ATK.
Self served as a board member for years prior to stepping into the role of CEO in 2015. A humble and candid character, he admits that he made almost every rookie mistake a CEO could make. After years of doubt and trial-and-error, leading up to Entigral’s successful exit, Self offers invaluable insights for entrepreneurs struggling to find fundraising.
Here are three key takeaways:
- Start candidly, end candidly. Self advises the importance of having a “no-nonsense” view of what your business strategy is. Being up front and honest about every high and (especially) low with investors, clients and employees will save everyone time and money while upholding your credibility. (40:48)
- Talk to everyone. From investors who won’t follow through to employees you’re trying not to let go, Self says to make sure to get everyone’s perspective and opinion. You’ll learn a lot about other people and especially your own company. (45:16)
- Pay close attention to your cap table. Self says that while everyone wants to raise money, it’s important to take a step back, discuss what’s best for your own team and work with investors who have goals that align with yours. (39:29)
Listen to the rest of Self’s interview below and make sure to subscribe so that you’ll never miss an episode. Thanks again to our sponsor Robinson Bradshaw!
