Tech Culture Club: Brightly’s Erikka Buracchio On Ageism, Employee Feedback

The final episode of Tech Culture Club (sponsored by Vaco) saw host and WorkDove CEO Melissa Phillippi speak with Brightly Software’s Chief People Officer Erikka Buracchio.

Brightly Software, previously known as Dude Solutions, is a physical-asset management solution company based in Cary. Buracchio joined Brightly around a year ago after HR stints at Dimension Data, Dragonfly Pond Works and Raleigh-based Allscripts

During the episode, Buracchio and Phillippi touched on some of the lesser-discussed topics in HR circles. Here are some highlights:

  • Earlier this year, Brightly made headlines when it rebranded from the Dude Solution name. It was not a decision taken lightly, but ultimately was done with inclusivity in mind, according to Buracchio. While many people in the United States might have positive feelings for the word “dude,” it brought to mind a negative connotation for some of the companies they worked with in other countries. (1:15)
  • One topic that is often overlooked in the context of DEI, especially at tech companies, is ageism. Because companies in tech often value youth, senior workers may feel passed over or excluded, even seen as less relevant or innovative. Buracchio talked about how she approaches this in building a strong DEI culture in HR. (18:08)
  • Phillippi and Buracchio discussed the nuances of delivering and receiving feedback for employees. At the executive level, accountability is just as if not more important. Ultimately, Buracchio said, feedback is a gift and there is some lesson to be learned in everything we hear. (32:00)

You can listen to the full episode below, while you can click here for the full season. Don’t forget to subscribe so that you get all 10 episodes in your feed. And for the final time this season, many thanks to our great sponsor, Vaco!

About Suzanne Blake 308 Articles
Suzanne profiles startups and innovation for GrepBeat. Before working at GrepBeat, Suzanne attended UNC Chapel Hill, obtaining a degree in journalism and political science. Previously, she wrote for CNBC, QSR Magazine, FSR Magazine and The Daily Tar Heel.