Tech Culture Club: ServiceTrade’s Joanna Cox On How To Battle Hiring Crunch

In this episode of the Tech Culture Club podcast sponsored by Vaco, host and WorkDove CEO Melissa Phillippi sits down virtually with guest Joanna Cox, ServiceTrade’s Human Resources Manager.

Based in Durham, ServiceTrade provides mobile and web-based field service management software to streamline operations, improve technician productivity and deliver high-quality customer experiences to commercial service companies. Demonstrating its growth potential, ServiceTrade closed on $85 million in capital last December. (ServiceTrade CEO Billy Marshall has been both a Friday Nooner guest and a subject of a Download Q&A.)

But ServiceTrade, like so many startups, has weathered its way through the storm that is the current tech talent crunch and hiring shortage. Cox discussed this and much more with Phillippi as they grappled with what makes a compelling culture for employees.

Here are some highlights:

  • Cox told a story that reflects the current hiring landscape that companies face. The same candidate came back to ServiceTrade a year later asking for $30,000 more than previously. So how does ServiceTrade stay above the competition in these unprecedented times? Moving fast is vital. (3:26)
  • Since it’s become much clearer that people want more than just the paycheck when choosing where to work, Phillippi and Cox discussed the role of perks versus flexibility and how sometimes companies focus too little on the flexibility component. (6:54)
  • It’s a well-known phrase that people don’t leave jobs, they leave managers. But what does this mean for HR? According to Cox, a lot of training and education for managers, especially around becoming and staying aware of your own unconscious bias. (17:37)

Listen to the full episode below, and don’t forget to subscribe. Thanks again to our sponsor, Vaco!

About Suzanne Blake 275 Articles
Suzanne profiles startups and innovation for GrepBeat. Before working at GrepBeat, Suzanne attended UNC Chapel Hill, obtaining a degree in journalism and political science. Previously, she wrote for CNBC, QSR Magazine, FSR Magazine and The Daily Tar Heel.