In the midst of a wedding, it’s challenging for most newlywed couples to experience everything, see everyone, and absorb all of the important moments. Most are thinking about their partner, or when they can eat, or what the next step in that choreographed dance with dad is.
Large parts of the wedding experience can get lost in the atmosphere, and the couple may never truly feel the impact of the excitement and emotions their own loved ones filled the venue with. But thanks to an emerging, Charlotte-based VR experience company, married couples can now relive their weddings from a 360-degree perspective that showcases those easy-to-miss moments in centralized videography or photography.
ReVeil Media films your wedding in 360°, builds the footage out in a VR world (currently compatible with MetaQuest headsets), and ships the footage and headset out to customers. From the ceremony and cocktail hour to the reception and dance floor, this unique service gives those customers and those close to them the chance to experience things—comments, gestures, visuals, etc.—that might have been passed by on the day.
“Every moment is a place you can stand inside and look anywhere a guest could: back down the aisle, up at the lights, across the room at the people you love,” ReVeil’s website explains.
Building the VR wedding recap
ReVeil was built by a duo with extensive founder and content marketing experience, and has long been on the backburner of their minds. Co-founders Willie Barron and Maddi Lane—also the original partners of Chapel Hill’s The PITCH when it opened in 2023—said ReVeil started two years ago as the idea of a VR camera for exploring new apartments or construction sites.
“I wanted us to combine our strengths, and [Barron] brought up the idea of VR weddings and I thought that it would be cool to help people relive the best moments of their lives,” Lane explained. “I was like, ‘let’s just do this for fun. Maybe take it on as a side passion project, do a couple weddings, see where it goes.’”
When the eventual co-founders received validation from multiple connections that this was an innovative idea for the modern wedding, they decided to press the experiment forward. They built a website, got some content marketing in place, and worked their first wedding in May.
“As last minute as it was, we were still learning a lot along the way and had a few hiccups, nothing major,” Lane said about their first wedding doing VR. “Then we started getting parents’ reactions of just seeing us actually in our element doing [the VR videography], showing everybody; it’s clear we’re getting a signal from everyone that this is something that we should really be taking seriously and that could be more of… a scalable business.”
Almost five months later, the idea was shared as Meta’s Reel of the Week and featured on Pubity, garnering over a million views and leading more than 80 couples to join ReVeil’s waitlist.
“As a content marketer, having a reel go over a million views, I’ve never made a video that had that much attention,” Lane said. “That was just a cool kind of validation of, ‘This is something that people were really digging.’ Then, we found a really cool content format with a split screen showing the reaction of the person with a headset and what they were seeing.”
The market for VR in weddings
After seeing the online reaction to their product, Barron said their intention is not to revolutionize the wedding industry or step on the toes of those who have been in the industry for years. He explained that it’s a well-established industry in a market that will never stop growing. But while that industry doesn’t make room for a lot of new innovation, Barron realized a VR videography company could be a unique service to more modern weddings.
“I feel like it’s the industry that we can really bring a lot of change to,” Barron said. “And knowing that that change is actually so naturally valuable to the couples, the families, even the guests that are attending, there’s so much value that can be brought just by using newer technologies [in that industry].”
Barron’s research has led him to believe that there is not a scaling company within the United States that is doing VR specifically in weddings. Furthermore, there are not many VR companies that are partnering with established wedding videographers to provide a full video service.
The founding duo hopes that partnerships with wedding videographers and planners could become a scalable source of revenue, in addition to the VR capturing service they are providing directly to couples.
The business of ReVeil
The direct service amounts to a ReVeil team attending the wedding, shooting the whole thing in 360°, post-producing that footage in VR, and sending that footage with a headset to the customers’ door. The secondary service is for weddings Lane and Barron can’t go to immediately; instead, they partner with videographers, who can join ReVeil’s platform, film the events, and upload the content for ReVeil to review, edit, and built a VR experience out of.
Barron said they have about 150 waitlisted videographers who are interested in partnering and being sent to weddings where they can help provide the 360 VR experience that the founding duo may not be able to get to.
Lane said there are many use cases for this service, apart from the couple getting to relive their special day. For example, viewers can memorialize attendees who have since passed away; would-be guests who didn’t get to attend the wedding can see it play out in real time; couples can even enable their future children and grandchildren to experience the day almost as if they were there.
“You feel every emotion in a way that a normal photo or a normal video won’t give,” Lane explained. “We’re kind of on a race by any means necessary to get this into the hands of every couple we possibly can.”
QUICK BITS
Startup: ReVeil Media
Co-Founders: Willie Barron, Maddi Lane
Founded: 2026
Team size: 2
Location: Charlotte
Website: reveilmedia.com
Funding: Bootstrapped
While they are bootstrapped for the time being, the co-founders are looking for potential investors who are interested in this mission. They are also asking to get connected to couples in North Carolina, as they want to keep building their roots in the state they call home. They’re asking for connections not only to couples, but also to wedding videographers who looking to partner.
“Anyone who’s getting married, we want to get this to them,” Lane continued. “And it’s something that will forever bring value. That was something for the couples that we’ve worked with so far, just seeing the emotions even off camera that people have had to be able to look at and stand back in the room and really see themselves.
“We’re just starting to imagine 10 years from now being able to still step back in the room that you got married in. It’s an experience that is just absolutely indescribable.”
