Welcome back to Exit Stories and thank you for joining us for our final episode of the season! We wanted to thank you all for listening and appreciate you tuning in. On today’s episode, host Kevin Mosley is talking to Shiv Narayanan, the former CMO of Wild Apricot and founder of How To SaaS, a growth advisory firm that helps private and growth equity-backed companies actually get results from their marketing budgets. After leading Wild Apricot through its own exit, Shiv took the patterns he saw and built a business that became every PE firm’s secret weapon for scaling smarter, not louder.
If you want to know what your likely eventual acquirer is looking for from a scaled and efficient go-to-market machine, Shiv is your guy. Today he shares a number of his top tips for how to build the infrastructure necessary ahead of being able to take advantage of the recent changes in SaaS go-to-market, especially AI. You don’t want to miss this, so be sure to listen below!
Today’s episode, and the rest of the season, is proudly sponsored by Robinson Bradshaw.
You can listen to the pod here. And be sure to subscribe to The GrepBeat Podcast, so you’ll never miss out on what’s going on in your community!
