Until 2017, Ernie Rimer, the former Director of Sport Science at the University of Utah, used Excel to track athletic performance data. He initially favored the program for its customization options but ultimately found that it became overloaded; he realized there had to be a better way to track all of the data required for a comprehensive sport science practice.
Rimer partnered with Todd Miller, who was the Co-Founder and CPO of the SaaS platform Capshare, and together they developed FYTT—an athlete development software designed to optimize athletes’ performance and health.
“They wanted to create a software-as-a-service solution that [gave] people one place to build programming, share it out to athletes, and track performance,” CEO Eric Wynalek said.
Wynalek had previously been Executive Vice President in Strategy and Marketing for Editshare. He holds over 15 years of experience in sports and technology and currently runs his own consulting practice, called Edgewerk.
The former EVP was connected to FYTT through conversations with Miller, and he decided he was the best person to run the new startup full-time. Wynalek was named CEO this past July.
The FYTT Difference
At its core, FYTT is a software platform that accelerates training programming and analysis for performance teams by combining individualized training, performance monitoring, and automated data. Coaches can build an annual plan programmed to track conditioning progress for specific groups or athletes on a per-season basis.
Once the athletes start the designated programs, coaches can take the first-party data from the athletes completing the plans—as well as data from any outside sources used (like Catapult)—and funnel it into the software’s automations and decision trees
“What it boils down to is the ability to individualize strength, conditioning, and training programming per athlete, and that’s the holy grail,” Wynalek said.
FYTT’s market is focused on competitive athletic organizations, broken down into collegiate teams, professional teams, high school and club teams, international teams, sports medicine practices, and performance training organizations. The total addressable market is over $3 billion and is projected to be near $7 billion by 2031. So far, they have about 50 customers.
Per Wynalek, there are many features that make the platform unique, some of which include the distinct decision trees for automating individual training programs and FYTT’s custom reporting capabilities. Most importantly, it’s very easy to use.
Building FYTT’s Market
Wynalek shared that after he joined the company, some of his primary goals were figuring out how to attract more paying customers, draw investment, and find the software’s core functionality.
“It’s still a largely unvended market,” Wynalek said. “Meaning a lot of people are still writing things out, keeping them in a Google Docs or Excel. Getting people over that threshold to understand like, ‘Hey, there’s a better way to do this,’ took a little bit of time.”
The startup was officially incorporated in Salt Lake City, Utah, but is effectively run from multiple cities. Wynalek himself is based in Cary and is working to ground the company in the Triangle. Financially, they are backed by the Summit Venture Studio, which grants funding for “software technology into flourishing startups.”
FYTT currently has working prototypes using AI to take libraries of content that people have from previous or current jobs and upload them into FYTT; these will be released in the first half of 2026. The startup will also soon announce its first deal with an entire sports league (a specific market they estimate to be worth $3B).
New customers can choose from three software plans. The Solo Plan costs $99/month and offers world-class support for practitioners to monitor 250 athletes. Priced at $300 a month, the Team Plan offers individualized training for an unlimited number of athletes. Cost for the Enterprise Plan can be discussed with sales but includes everything from previous plans, plus integrations, specialized support, and consulting.
Wynalek plans to integrate FYTT into additional sports performance tools and launch features that provide performance insights so practitioners know about apparent trends and can decide what the next steps are for their athletes. He also looks forward to exhibiting at this year’s Major League Baseball “winter meetings,” as well as next year’s Glazier Clinics.
QUICK BITS
Startup: FYTT
Co-Founders: Todd Miller, Ernie Rimer
Founded: 2022
Team size: 4
Location: Cary, NC & Salt Lake City, Utah
Website: fytt.io
Funding: Raising pre-seed
Establishing legitimacy with coaches isn’t new to Wynalek. But he understands there is no “shiny object syndrome,” so the company’s focus remains on delivering features with consumer feedback in mind.
“You’ve got to be really close to your customers, you’ve got to have a vision and build towards that vision, and then determine if you need to pivot.”
Right now, FYTT is working to exhibit at more events, produce more custom educational content for practitioners, and raise capital. Those interested in adopting or partnering with the platform are invited to contact Wynalek directly at eric@fytt.io.
