When running a burgeoning new startup, you might often wonder how to get the word out to masses about this innovative new solution you’re building. After all, there are only so many networking happy hours and pitch competitions you can attend.
That’s why in today’s episode of In The Soup (a show under The GrepBeat Podcast), hosts Jenn Summe and Melissa Crosby are talking about the benefits of PR placements.
In case you didn’t know, the strategic use of public relations involves creating and sharing compelling stories, building relationships with the media, and managing a company’s reputation. It can be one of the most effective ways to promote your company’s brand.
Not convinced? Today’s guests are PR pros who have spent years on both sides of this marketing avenue.
Mikaya Thurmond is the CEO of Milan Public Relations (which is also our gracious sponsor for this season!) and was previously a news anchor for WRAL. Kristen Baileys is the Co-Founder and CEO of Raleigh’s Bake Eat Love, which has been featured on numerous media sites, including Oprah Daily, The Food Network and Southern Living.
Listen to the episode below. And be sure to subscribe to The GrepBeat Podcast, so you’ll never miss out on what’s going on in your community!
