In The Soup: Back to the Basics – What is Customer Discovery?

Happy In The Soup 🍲 Wednesday!

Whether you are a very early-stage startup or a far off company, you are always having to discover what your customers need as they (and your business) evolve.

That’s why in today’s episode, hosts Jenn Summe of Primordial and Melissa Crosby of Colopy Ventures are joined by local customer discovery experts to break down customer discovery and what it consists of.

They are joined by Rob Cotter, the Founder and CEO of Environmental Transit Authority and the creator of the eco-friendly, solar/hybrid-powered ELF, and John Austin, who is currently a mentor/coach for startups since having graduated from being a Senior Director at NC IDEA for over six years.

Listen to the episode below and subscribe so you’ll never miss a week!

About Kaitlyn Dang 184 Articles
Kaitlyn is the lead reporter and multimedia producer covering tech startups and entrepreneurs. Before starting at GrepBeat, she graduated from UNC-Chapel Hill with a degree in Media & Journalism in May 2023, and has written for The Daily Tar Heel. In her spare time, she likes seeing live music and reviewing movies.