In The Soup: How To Build Your Brand with Early Adopters and Market

Are you still hungry for the ingredients needed to build a successful startup? Well, good news! In The Soup Wednesdays are back to give you just that and much more!

In this week’s season opener episode, hosts Jenn Summe of Primordial and Melissa Crosby of Colopy Ventures are stirring the pot on how to build your brand with early markets and adopters. Helping them cook are Lauren McCullough of Tromml and Susan Wall of (previously) Corevist.

Listen to the episode below and subscribe so you’ll never miss a week!

About Kaitlyn Dang 184 Articles
Kaitlyn is the lead reporter and multimedia producer covering tech startups and entrepreneurs. Before starting at GrepBeat, she graduated from UNC-Chapel Hill with a degree in Media & Journalism in May 2023, and has written for The Daily Tar Heel. In her spare time, she likes seeing live music and reviewing movies.