Full Speed Ahead: Spiffy Unveils New Brake Service In 17 U.S. Markets

Spiffy is rolling out brakes service in 17 markets across the country.

Durham-based on-demand car care startup Spiffy is adding a new service to its lineup of mobile maintenance offerings. 

Beginning today, Spiffy will provide brake services in 17 U.S. markets. Founder and CEO Scot Wingo said it was a natural progression of Spiffy’s services as the company looks to grow in both geography and service offerings.

The company first launched in 2014 with a mobile car wash and detailing service in the Triangle and has grown steadily since then. Spiffy introduced mobile tire services in 2020, and now will be able to round out light repair and preventative maintenance solutions with brakes for its 3,000-plus daily customers.

 “People are keeping their cars longer,” Wingo said. “It was just a combination of, it was the logical next thing to do and we’re getting a lot of requests for it.”

The brake services start at $350 per axle, which includes replacing brake pads and rotors.

Every vehicle is a bit different in how their brakes operate, meaning Spiffy had to ensure technicians were prepared for any situation and had the correct parts. The company has fully trained about 50 technicians—about 10% of its total roster—across the 17 markets to enable this launch, and hopes to train 100% on the new services by the end of the year. It’s all part of helping Spiffy position itself as the place to go—or more precisely, to have come to you—for all your car care.

“What we’re trying to grow into is total car care,” Wingo said. “We’re hoping that when people think about the most convenient way to take care of their car, no matter what it is, they think it’s Spiffy.”

The first markets for Spiffy Brakes include Atlanta, Austin, Charlotte, Dallas-Fort Worth, Fort Lauderdale, Knoxville, Las Vegas, Los Angeles, Memphis, Miami, Nashville, Orlando, Phoenix, Raleigh-Durham, San Francisco, Seattle-Tacoma and Tampa. 

These are the markets Wingo said have the consumer business, technicians and the capacity to add something. But not to worry, Spiffy plans to offer its brake services to more markets in the near future.

“We’re really excited to offer a new service to customers and as we grow, it’s an even bigger challenge,” Wingo said, noting Spiffy’s growth from just a few markets to now. “Now that we’re in 25 markets, it’s a bigger lift for us to do so. It’s a big investment, and we’re excited that it’s going to drive a new revenue stream.”

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Suzanne profiles startups and innovation for GrepBeat. Before working at GrepBeat, Suzanne attended UNC Chapel Hill, obtaining a degree in journalism and political science. Previously, she wrote for CNBC, QSR Magazine, FSR Magazine and The Daily Tar Heel.