The Friday Nooner: Hello, Green Places CEO Alex Lassiter; Goodbye, Carbon

Today’s Friday Nooner episode featured Green Places CEO and Founder Alex Lassiter. He describes Green Places as an “end-to-end sustainability software company.” It helps other companies calculate their carbon footprint and tailor individualized strategies to make the most impact on sustainability. (We first wrote about Green Places last July.)

Lassiter talked with Pete and Joe about his startup’s growth (and very briefly with co-host Chantal, who had to leave early to pick up her son). Read the full highlights from the episode below:

  • Pete started the show a bit late to finish sending an email to Scot Wingo, Spiffy’s CEO and the well-known author of the Triangle Tweener List. The Tweener List held an awards ceremony last night in Raleigh. This year, the Tweener List featured 251 “Tweener” startups as Wingo defines them, showing the Triangle tech ecosystem’s growth from 227 last year. There were 37 new Tweeners this year. (Here’s our full story on last night’s event, and on the reveal of the list earlier in the day.)
  • Once Lassiter made an appearance (right in time for Chantal to leave), he gave a rundown on what exactly goes into a company’s carbon footprint. It includes emissions from electricity, employees’ commutes, company travel, office furniture, printing paper and much more.
  • Lassiter revealed the story behind how he met investor Jesse Lipson (who also is the founder of Levitate). It was a “total dad moment” on the part of Lassiter’s father, who introduced the two over email because they both happened to work in software. Then Lassiter realized Lipson lived four doors down, and before he knew it, Lipson was a lead investor in Green Places.
  • Lassiter detailed the reckoning that many companies were experiencing that encouraged him to start Green Places. Sustainability was a “nice to have” for a long time if it happened to align with a company’s values, but it has now become a market requirement for many, Lassiter said.

Watch the full episode on LinkedIn here or on Facebook here.

Or on YouTube:

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About Suzanne Blake 308 Articles
Suzanne profiles startups and innovation for GrepBeat. Before working at GrepBeat, Suzanne attended UNC Chapel Hill, obtaining a degree in journalism and political science. Previously, she wrote for CNBC, QSR Magazine, FSR Magazine and The Daily Tar Heel.