In the constantly evolving world of HR, recruiters are often overwhelmed. Once they put out a job listing, they can get hundreds of applicants, and sifting through them to find the top-quality candidates is no easy feat. MapRecruit, a Cary-based HRtech startup, is here to help.
By using AI technology, MapRecruit sorts through, tracks and filters applicants, then helps companies engage with them directly.
MapRecruit is also one of the six startups that will be presenting at the Startup Showcase at NC TECH’s State of Technology Conference today, May 12, at the Raleigh Convention Center. Each startup has five minutes to pitch their solution, and hundreds of business leaders from across the state will vote on the most compelling startup.
President and Co-Founder Swamy Sriperumbudur said that MapRecruit wants to disrupt the HR industry using technology, ultimately delivering what he calls “frictionless recruiting.” After founding the startup in 2015, the team took a few years to build out the product as an end-to-end talent acquisition platform with data spanning 20-plus industries.
MapRecruit’s AI can gather resumes from job boards to determine which applicants are well-suited before conducting a pre-screening. This subtracts time from the three or four months it often takes to fill a fulltime position in corporate America.
After all, recruiters want to spend time conversing with top job-seekers themselves, rather than spending hours mining through all the application data, Sriperumbudur said.
Even after identifying top candidates, MapRecruit is there to help recruiters engage them. This is pivotal as companies across industries are facing a phenomenon many have coined “The Great Resignation.” This means MapRecruit gives candidates options to connect in every type of channel and easily mark their availability for an interview.
“It is becoming a war for talent, so we want to bring MapRecruit in every part of the organization for every company on the planet to see how recruitment can be more fun and more enjoyable,” Sriperumbudur said.
The platform’s chatbot is also available in 105 languages for clients across 42 countries. This is helpful as the pandemic has opened up the door to remote work, and it’s no longer necessary to hire close to a company’s headquarters, Sriperumbudur said.
“They always were thinking to do it but not ready yet,” Sriperumbudur said. “But this pandemic has forced them to use our platform quickly.”
If a company only wants to use one part of MapRecruit’s end-to-end platform, that’s fine too. As they’ve evolved, Sriperumbudur said they made the platform modularized because the quickest way to get into any market is to help a company solve one problem. Creating the best user experience has become MapRecruit’s mantra, Sriperumbudur said.
“It should be limitless and frictionless for anybody,” Sriperumbudur said. “From the recruitment perspective, it should not be a laborious process. So we have completely changed how the whole recruitment process works.”
While many of MapRecruit’s clients are surprised the startup is based in the Triangle, and not the better-known tech landscape in Silicon Valley, Sriperumbudur has found RTP to be a strong ecosystem for MapRecruit’s product journey.
“They always think everything has to start in Silicon Valley,” Sriperumbudur said. “But I feel RTP has given us such a good ecosystem and is creating ourselves as an East Coast Silicon Valley because there are tremendous thought leaders here.”
Sriperumbudur acknowledges many have complicated feelings about the idea of using AI in hiring decisions, believing it opens the door to some ethical conundrums. But in reality, Sriperumbudur said, MapRecruit’s AI is allowing companies to eliminate factors that could contribute to bias in selecting applicants.
“People have a lot of misnomers about having artificial intelligence coming into recruitment,” Sriperumbudur said. “It is, in fact, helping you to eliminate the bias and embracing diversity, equity and inclusion.”