Marketing Today: Live with Leland Maschmeyer & Maari Casey

In-house, Freelance & Agencies: New Marketing Models for 2020

Adhoc freelance staffing vs. building a freelance bench vs. an internal agency vs. agency, what is best and when is it right to utilize. We will explore the transition within the creative industry to these alternative staffing options. It used to be an agency was the only option. Then it was agency and a freelancer when everyone went on vacation (so one-time, adhoc). Now the internal agency has emerged to replace or supplement agency partners, a flexible, but more permanent solution. This same divide is happening with freelance where companies are looking at freelance staffing as a permanent, yet flexible solution.